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Google Plus Is Neither Dead Nor Dying. Here’s Why!
Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up...
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Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of...
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How Do You Measure Social Media Impact?
Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience...
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Using Social Media Listening Enhances Business Conversations
Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about...
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Are You Ready to Create a Storefront on Facebook?
Get ready online store owners…online shoppers may soon be looking for your store – on Facebook. Although Facebook storefronts are not entirely new, Facebook is currently working on improving and...
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It’s True: You Can Offer Online Customers a Personalized eCommerce Experience
As we get closer to the holiday season, many of us have perhaps started thinking more about shopping for our friends and families. And, if you are like a growing majority of internet users, you will...
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3 Social Media Pet Peeves You Need To Avoid!
Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m...
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Boost Social Media Marketing by Hosting Offline Events
If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting...
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Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was...
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Business Travel on a Budget: 13 Tips for Savvy Entrepreneurs
Without a doubt, businesses of all sizes spend a lot of money on business travel. The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in...
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